[one_full last= »yes » spacing= »yes » center_content= »no » hide_on_mobile= »no » background_color= » » background_image= » » background_repeat= »no-repeat » background_position= »left top » hover_type= »none » link= » » border_position= »all » border_size= »0px » border_color= » » border_style= » » padding= » » margin_top= » » margin_bottom= » » animation_type= » » animation_direction= » » animation_speed= »0.1″ animation_offset= » » class= » » id= » »][title size= »1″ content_align= »left » style_type= »default » sep_color= » » margin_top= » » margin_bottom= » » class= » » id= » »]Fashion Bloggers, The New Influencer Marketing Potential[/title][fusion_text]While I’m scrolling down on my instagram feed, I suddenly realize that almost 90% of the people I’m following are absolutely not people I personally know! Depending on someone’s interest, mine are generally all about fashion and art related posts.
But when I say fashion, you’re probably thinking Givenchy and Valentino right? Well, it’s more than that, it’s all about fashion bloggers followed by million of people who spend their time travelling from a fashion week to another, receiving gifts and invitations to most prestigious events! How do they make it?
Fashion bloggers, what is it exactly? Is it the new trend? Has it been here since forever?
» 7 tips to become a successful fashion blogger »
« 11 fatal mistakes I made when I was a fashion blogger »
Is Fashion blogging actually becoming a job?
MOST INFLUENTIAL WORLD WIDE BLOGGERS
- Chiara Ferragni, known as The blond Salad with 3.2 million followers
- Aimee Song, known as Song of Style with 1.9 million followers
MOST INFLUENTIAL TUNISIAN BLOGGERS
- Raya Bouallegue, known as Pink Trip with 173k followers
- Fatma Zahi, known as zzfh with 42,6k followers
- Fethia Sabrina Farhani, known as Vita Luna Spirit with 26k followers
According to thismoment.com « An independent fashion blogger has as much influence, based on numbers, as a respected 100-year-old fashion powerhouse, and it doesn’t end there. »
HOW IS IT RELATED TO MARKETING?
Besides the fact that they are always promoting fashion items and brands, their job is also to promote brands who pay them to do it. Contests are the main source of marketing. Here is a contest offered by Pink Trip for make up brand Wibo Tunisie
To take part in the contest, you have to:
- Be a follower of my Facebook page Pink Trip
- Like the page Wibo Tunisie
- Like and share the post as much as you want
- Identify two people in a comment below
- Live in Tunis ( for those who don’t, you need to have a relative living in Tunis)
By doing this, not only they are commercializing the products, promoting the brand, improving the trafic to their online page but at the same time, it is upgrading their image as a fashion blogger.
I’m thinking of starting a career in fashion blogging too, isn’t is tempting?
Ecrit par : Sarah BEN HAFSIA
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